Innocean Signs MOU with The Mill... "Strengthening Digital Creative Capabilities"

On the 15th (local time), Josh Mandel, CEO of The Mill (left), and Lee Yong-woo, CEO of Innocean, are taking a commemorative photo at The Mill headquarters in New York, USA.

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[Asia Economy Reporter Lim Chunhan] Innocean Worldwide announced on the 25th that it has signed a memorandum of understanding (MOU) to establish a partnership with The Mill, a visual effects (VFX) studio.

In March, Innocean secured the position of the largest shareholder of Studio Lennon, a VFX video production studio company with outstanding content competitiveness in Korea. Globally, through the partnership with The Mill, Innocean plans to secure its own unique content creative value chain.

The Mill currently has an extensive overseas network in 10 countries including New York, London, and Shanghai. Notably, it participated in 34 projects for this year's Super Bowl commercials and recently took charge of the entire Meta launch content. Taking this collaboration with Innocean as an opportunity, The Mill plans to open Mill Korea domestically within the first half of the year.

Through collaboration with The Mill, Innocean aims to enhance the quality of immersive and experiential content at the world's largest home appliance and IT exhibition (CES), international motor shows, and more. Additionally, based on augmented reality (AR), real-time rendering, virtual humans, and the metaverse (extended virtual world), it plans to create a global creative hub that implements comprehensive storytelling.

Lee Yong-woo, CEO of Innocean Global, said, "The partnership with The Mill is a proactive attempt in new media, new technology, and new content consulting areas," adding, "In the future, we will further develop this into a strategic business partnership and explore various cooperation models, including jointly entering the Asian market."

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