Published 24 Apr.2022 10:24(KST)
[Asia Economy Reporter Koo Eun-mo] CJ Wellcare, a health functional food company spun off from CJ CheilJedang in January this year, announced on the 24th the launch of ‘Dr. Nutri,’ a health functional food that contains five essential nutrients needed by Koreans in one pack.
Dr. Nutri consists of five nutrients: vitamins, minerals, probiotics, omega-3, and lutein, and was developed through joint research with EDGC (Eone Diagnomics Genome Center), a genetic analysis specialist company. Although these five nutrients are widely consumed by Koreans, purchasing them as individual products was inconvenient.
To address this, Dr. Nutri offers four product lineups?‘Multi Basic,’ ‘Multi with Inner Beauty,’ ‘Multi with Energy,’ and ‘Multi with Bone Care’?allowing easy intake of the necessary nutrients in one pack per day. While covering comprehensive nutrition as a basic, it also enables focused management of specific health concerns such as skin, liver, and bones according to individual needs.
Multi Basic is composed of 21 types of vitamins & minerals, 5 billion plant-derived probiotics, high-purity rTG omega-3, and lutein. Multi with Inner Beauty adds hyaluronic acid for skin hydration to the Multi Basic composition, supporting both basic health and inner beauty. Multi with Energy focuses on liver care by adding milk thistle to Multi Basic, along with taurine and L-arginine as auxiliary ingredients. Multi with Bone Care, which focuses intensively on bone health, adds calcium to Multi Basic.
A CJ Wellcare official stated, “Through Dr. Nutri, which allows intake of nutrients tailored to individual health conditions and needs, we will take a step closer to entering the personalized health functional food market,” and added, “We will continue relentless research and development efforts to introduce an evolved personalized health functional food brand that fits consumers’ lifestyles and trends.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.