With Social Distancing Ended... CJ OnStyle's Fashion, Beauty, and Travel Products Sell Like Hotcakes

by Lim Chunhan

Published 24 Apr.2022 09:37(KST)

On the 15th, CJ OnStyle conducted a sales broadcast for the 'National Geographic Trivia Carrier Set.'

[Asia Economy Reporter Lim Chun-han] With the recent end of social distancing measures, fashion, beauty, and travel products have become highly popular on home shopping channels.

According to CJ OnStyle on the 24th, fashion order amounts grew by 19% compared to the previous year from the 14th to the 20th. CJ OnStyle's flagship women's fashion brand The Edge recorded 33,000 units sold and approximately 2.4 billion KRW in orders after selling new summer fashion products on the 15th. The home beauty device Dual Sonic, which helps with skin elasticity care, is recording over 2 billion KRW in orders per session.

With the surge in demand for overseas travel, sales of travel products such as suitcases have resumed. The National Geographic Trevia suitcase set, broadcast on the 15th, achieved 700 million KRW in orders and about 3,200 units sold within one hour. Overseas travel broadcasts have also surpassed 110 billion KRW in orders and over 20,000 customers across a total of seven broadcasts so far.

A CJ OnStyle representative said, “With growing expectations for the return to normal life, there has been a clear response to outdoor activity-related products and beauty care items since this month. We will quickly capture customer demand and offer a variety of lifestyle products to bring the joy of returning to everyday life.”