CU Rebrands with Character 'CU Friends'... "Activating Content"

by Lim Chunhan

Published 24 Apr.2022 09:22(KST)

CU's brand character CU Friends.

[Asia Economy Reporter Lim Chunhan] CU announced on the 24th that it will revamp its existing brand characters as ‘CU Friends’ and expand their universe to activate content.

CU Friends are set as a friendly and energetic part-timer Haru, Haru’s closest friend, the pet box Shairu, and Haru’s reliable helper and CU’s secret spy, Keiru. The characters symbolize good friends who make CU a fun and pleasant space.

This revamp was planned to increase the utilization of the brand characters and establish a differentiated image unique to CU. CU will sequentially release a webtoon series introducing the CU Friends characters on its official Instagram this month. Starting with this, video content showcasing the charm of each character and the CU Friends universe will be presented, and various types of merchandise are planned to be launched in the second half of the year.

A BGF official said, “By utilizing the newly changed CU Friends to carry out integrated online and offline brand marketing, we will create a differentiated brand image.”