Laneige unveils personalized 'Bespoke Neo' service

A display of 150 colors of Laneige Bespoke Neo at the Laneige showroom in Myeongdong, Jung-gu, Seoul.

원본보기 아이콘

[Asia Economy Reporter Moon Hyewon] Amorepacific's Laneige announced on the 21st that it will launch a customized cushion and foundation manufacturing service called 'Bespoke Neo' at the Laneige Showroom located in Myeongdong, Jung-gu, Seoul.

Bespoke Neo is a service that manufactures optimized cushions and foundations through 1:1 color consulting after measuring the customer's skin tone. It can produce a total of 150 colors ranging from shade 3 to shade 40. With a detailed color system, it allows for more precise shade adjustments such as 21.5 and 22.5 compared to products on the market, and the tone selection range has been expanded to five options (C2, C1, N1, W1, W2).

The skin tone measurement program of Bespoke Neo was developed by Amorepacific in collaboration with KAIST through research on global women's skin tones and foundation colors. The measured color product is instantly manufactured on-site by a patented manufacturing robot. The Bespoke Neo service operates by advance reservation through Naver, and the experience time per person is about 30 minutes.

Starting from the 29th, an online Bespoke Neo service will also open for customers who find it difficult to visit the store. By entering information about the base makeup products previously used on a page prepared on the official Laneige website, the most suitable Bespoke Neo color is automatically recommended. Products can also be purchased online, and preparation and delivery will be carried out the day after purchase.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.