SPC Group Paris Baguette Unveils 'Jeju Ma-eum Sand NFT'

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[Asia Economy Reporter Moon Hyewon] SPC Group's Paris Baguette announced on the 20th that it will issue a limited edition of 500 ‘Jeju Ma-eum Sand NFTs (Non-Fungible Tokens)’ that capture the rarity and value of the ‘Jeju Ma-eum Sand,’ which has consistently gained great popularity since its launch.

The issuance of Jeju Ma-eum Sand NFTs is part of the ‘Meet at Our Pava’ campaign, which offers various products and events to deliver warm comfort and messages of hope to customers exhausted by COVID-19.

Paris Baguette will strengthen communication with the MZ generation by issuing NFTs featuring the artwork of ‘Jeju Ma-eum Sand,’ a regionally specialized representative product with high rarity, through the NFT marketplace platform ‘CCCV NFT.’ Customers who own Jeju Ma-eum Sand NFTs will receive differentiated VIP membership benefits, enhancing their collectible value.

The event is available for participation from today until the 25th through Paris Baguette’s brand app ‘Pava App’ and SPC Group’s integrated membership service ‘Happy App’ event page. Winners will be selected by drawing 250 people each on the Happy App and Pava App on the 29th, and they can receive their Jeju Ma-eum Sand NFTs by the 8th of next month.

Paris Baguette will present Jeju Ma-eum Sand (10 pieces) to the event winners and will later offer an opportunity to purchase Jeju Ma-eum Sand with free delivery without visiting Jeju stores.

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