Benefit unveils 'Floratint'... "World's First Launch in Korea"

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[Asia Economy Reporter Moon Hyewon]Benefit announced that it will launch its new vintage MLBB desert rose color product, 'Flora Tint,' for the first time worldwide in Korea on the 20th.

Flora Tint is a liquid type with a soft and lightweight formula that adheres perfectly to the lips, delivering a clear and transparent watercolor-like color. It creates a rose-toned MLBB mood that suits any season. It naturally blends with the lips' original color to produce a wearable lip look. Additionally, the more layers applied, the more vivid the color becomes, allowing for flexible coloring according to preference. The renewed wand-type applicator, updated in 2019, follows the shape of the lips for easy and smooth application.

MLBB stands for 'My Lips But Better,' a term implying that the color looks natural like one's own lips but better than the original lip color. It is mainly used to describe dried rose-toned lipsticks.

Benefit plans to give a hand mirror to customers while supplies last, and will offer a Benefit Desert Rose color pouch for online purchases over 60,000 KRW or offline purchases over 70,000 KRW.

A Benefit representative explained, “Tint products are especially popular in Korea, and the MLBB color has recently gained popularity as a color that suits Korean women well, leading the global headquarters to decide on the world's first launch in Korea.”

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