"Longest-Running Domestic Wine" Lotte Chilsung Beverage's 'Majuang' Renewal

Published 20 Apr.2022 09:16(KST)

[Asia Economy Reporter Eunmo Koo] Lotte Chilsung Beverage announced on the 20th that it will renew 'Majuang,' the longest-running domestic wine brand.

Launched in 1977, Majuang received approval from the Vatican immediately after its release and has been offered as wine for Korean Catholic Masses, continuing to be used in Masses to this day. Through continuous quality improvements, it has remained one of Korea's representative wine brands loved by many.

Lotte Chilsung Beverage plans to renew a total of five Majuang lineups by the first half of next year, starting with Majuang Cabernet Sauvignon and Majuang Chardonnay produced domestically. The first to be renewed, Majuang Cabernet Sauvignon and Majuang Chardonnay, have replaced the traditional cork stopper with a screw cap to enhance consumer convenience. Majuang Cabernet Sauvignon features an alcohol content of 13%, with rich aromas of plum, blackberry, and cedar, and a smooth finish on the palate. Majuang Chardonnay, with an alcohol content of 12%, is characterized by its rich acidity and tropical fruit aromas such as pineapple.

The renewal of Majuang includes placing two chairs on the front label to intuitively convey the meaning of 'sitting face-to-face and enjoying together,' emphasizing the brand's concept. The release year '1977' is also printed at the bottom of the bottle to highlight Majuang's history. Additionally, reflecting changing consumer tastes, carefully selected different base wines will be used to bring changes in flavor.

A Lotte Chilsung Beverage official said, "Through this renewal, we hope that Majuang, which has been loved for 45 years, will establish itself as the daily wine that best suits the Korean palate."