K Shopping Hosts Special Live Commerce Event for 'Mom's Touch Gift Show'

by Jeon Jinyoung

Published 19 Apr.2022 09:16(KST)

K Shopping will offer a special sale of the 'Mom's Touch Fried Sai Boneless' Giftishow (mobile coupon) on live commerce at 10 a.m. on the 20th.

[Asia Economy Reporter Jeon Jinyoung] K Shopping is offering a special discount on Mom's Touch chicken, a product the whole family can enjoy together, through a live commerce broadcast targeting the upcoming Family Month in May.

According to K Shopping on the 19th, this live commerce event is a collaborative marketing project promoted in cooperation with the newly incorporated Gift Commerce division following the merger last July. The native burger and chicken brand 'Mom's Touch' was selected as the first brand. The first launch broadcast will take place at 10 a.m. on the 20th.

The 'Mom's Touch Fried Sai Boneless' product will be sold in a limited quantity of 3,000 units at a special price, approximately 20% off the regular price. The 'Mom's Touch Fried Sai Boneless' is a spicy boneless chicken made from chicken thigh meat, incorporating the know-how of the Cyber Burger chicken patty, making it a popular Mom's Touch product that offers both taste and cost-effectiveness.

Made with 100% chicken thigh meat, this boneless chicken is soft and chewy. It embodies the essence of 'crispy outside, moist inside' perfected in the Cyber Burger chicken patty, delivering a crispy texture as well as the spicy and juicy appeal of chicken thigh meat.

Mobile coupons will be sent to the purchaser's phone number during the broadcast, which can be exchanged for the actual product at a nearby Mom's Touch store.

The live commerce broadcast conducted via the K Shopping mobile application (app) has received enthusiastic customer responses and excellent performance since the second half of last year in lifestyle categories such as hotel vacation packages, dining out, and leisure products. Going forward, various dining brands' gift shows will be introduced through live commerce. By expanding collaborative marketing between mobile coupons and mobile live broadcasts, K Shopping plans to maximize synergy between businesses.