Korea Tourism Organization Launches 'Seonhan Yeohaengryeok' Campaign for Sustainable ESG Travel Practices

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 18th that they will launch the "Good Travel Power" campaign to promote ESG practices and the spread of sustainable domestic travel culture. Photo by Korea Tourism Organization

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[Asia Economy Reporter Kim Heeyoon] The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 18th that they will launch the ‘Good Travel Power’ campaign to promote ESG practices and the spread of sustainable domestic travel culture.

‘Good Travel Power’ is a campaign aimed at spreading a sustainable tourism culture through small actions at travel destinations, such as promoting the consumption of local food through domestic travel, revitalizing local food, and activating regional commercial districts.

Expanding from last year’s eco-friendly travel-themed ‘Inconvenient Travel Method’ campaign, this campaign is conducted online under the slogan ‘Show Your Good Travel Power’ until September 30.

The campaign primarily targets the MZ generation and will sequentially carry out various events to spread Good Travel Power. Starting this month with the publication of a webtoon in collaboration with the popular Naver webtoon ‘Yumi’s Cells,’ an AR sticker challenge featuring Yumi’s Cells will be held at the end of May.

In July, a personalized travel style preference test event is planned. Participants can take certification photos using Instagram AR stickers and upload them tagging ‘#선한여행력’ and the official Instagram of Korea’s Hidden Gems (@kto9suk9suk). Winners will be selected by lottery to receive eco-friendly products and local specialties as prizes.

Kang Jongsun, head of the Domestic Digital Marketing Team at the Korea Tourism Organization, explained, “Spreading a desirable travel culture is an important role of the organization, and ‘Good Travel Power’ is a necessary campaign at a time when domestic travel demand is gradually increasing.”

For more details, please check the organization’s ‘Korea’s Hidden Gems’ Instagram and the campaign website.

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