Coway Water Purifier Ranks No.1 for 7 Consecutive Years in 'Korea Industry Purchase Confidence Index'

by Kim Chulhyun

Published 18 Apr.2022 10:29(KST)

Bidet Wins Grand Prize for 9 Consecutive Years... Recognized for High Consumer Trust

Coway Noble Water Purifier Series

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-seon and Seo Jang-won) announced on the 18th that it ranked first in the water purifier and bidet categories in the '2022 Korea Industry Purchase Assurance Index (KPEI)' survey conducted by the Korea Marketing Association.

The Korea Industry Purchase Assurance Index measures the anxiety factors consumers consider during the purchasing decision process to evaluate the level of assurance in products and services. Coway was recognized for its excellent quality and service competitiveness in this survey, receiving the grand prize in the water purifier category for seven consecutive years and in the bidet category for nine consecutive years.

Based on continuous enhancement of research and development (R&D) capabilities and quality improvement, Coway introduced user-centered products and services, securing high scores. A Coway representative said, "We are focusing on raising our technological capabilities and service levels through continuous R&D so that customers can use our products with confidence," adding, "We will carefully identify all aspects of the customer experience to resolve pain points and innovate convenience in daily life."