LifeSemantics Builds Samsung Life Healthcare Service App 'The Health'

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[Asia Economy Reporter Lee Gwan-joo] Life Semantics announced on the 18th that it has completed the development of Samsung Life Insurance's healthcare service app, 'THE Health.'

The 'THE Health' app is designed to help customers form healthy habits in their daily lives through categories such as ▲walking ▲motion exercise ▲meal recording ▲mindfulness, along with challenges and events. The service name's 'T' stands for Training, 'H' for Healing, and 'E' for Eating. It aims to enhance physical fitness through walking exercises and AI motion workouts, support mental care with mindfulness services and meditation content, and assist integrated health management by connecting healthy meal recommendations and meal kit delivery services.

Life Semantics was responsible for the overall tasks from collecting health information for customer services to providing personalized feedback in the app development. During the construction of exercise, meal management, and mental health solutions, the company enhanced completeness by linking APIs from three specialized service providers in each field, data, service, content providers, and concierge services. Additionally, it succeeded in providing personalized health management curation services through the fusion of financial and health data and establishing a new business value chain connected to insurance.

To securely manage de-identified health data, the highest-level Life Semantics data security solution in the industry was applied to THE Health. Life Semantics is the first domestic healthcare company to acquire the international standard Information Security Management System (ISO27001), and also holds certifications for cloud security (ISO27017), personal information protection (ISO27701), medical information protection (ISO27799), ISMS-P (Information Security and Personal Information Protection Management System), and compliance with the U.S. Health Insurance Portability and Accountability Act (HIPAA).

Si-hoon Ahn, Director of Life Semantics, said, “Recently, the insurance industry is expanding investments in healthcare as a future core new business, and various new services are being launched one after another. Life Semantics will play a leading role in the rapidly growing healthcare ecosystem based on its differentiated expertise in the medical MyData field and experience in developing and building the 'THE Health' app.”

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