bhc Chicken Continues Partnership with Exclusive Model Jeon Ji-hyun This Year

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[Asia Economy Reporter Moon Hyewon] bhc Chicken announced on the 18th that it has renewed its contract with its exclusive model, actress Jeon Ji-hyun.

bhc Chicken appointed Jeon Ji-hyun, who rose to fame as the ‘chimaek love icon’ through the drama ‘My Love from the Star’ in April 2014, as its exclusive model, and successfully promoted ‘Bburinkle’ (launched in November 2014), which became bhc Chicken’s signature menu item. Additionally, the TV commercial featuring the jingle ‘Jeon Ji-hyun C~ bhc~’ rapidly increased brand awareness.

A bhc Chicken representative stated, “This contract renewal was made based on trust and synergy with the exclusive model, as well as customer satisfaction, to consistently convey the values the brand pursues to customers. Going forward, bhc Chicken will continue various marketing activities to promote the brand’s strengths, based on the strong partnership formed with the exclusive model.”

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