Kumho Tire Launches 'Running the World' Advertising Campaign

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[Asia Economy Reporter Yoo Hyun-seok] Kumho Tire announced on the 18th that it will launch a large-scale advertising campaign this month under the concept of "Driving the World." This campaign aims to convey Kumho Tire's product performance and brand strengths, which overcome all terrains and climates, to consumers worldwide.

The advertisement carries the core message that "There is no road Kumho Tire cannot drive anywhere in the world." South Korea has diverse terrains reminiscent of places such as Alaska (North America), N?rburgring (Germany), Normandy Bridge (France), and Death Valley (USA). The climates also vary. Through research and development, Kumho Tire has launched products that overcome these characteristics, gaining preference not only domestically but also from consumers around the world.

The "Driving the World" advertisement will be widely exposed through domestic terrestrial TV commercials, radio, and digital media, and will also be broadcast globally via influential media such as CNN, Eurosport TV, and various social media platforms.

Lee Kang-seung, Executive Director of Global Marketing, said, "This advertising campaign was created to strengthen Kumho Tire's brand identity, which is recognized for excellence worldwide, and to showcase the performance of premium tires." He added, "By emphasizing the outstanding product performance that drives well anywhere, regardless of domestic or international markets, and continuously promoting Kumho Tire's strengths, we will solidify our position as a leading brand."

In addition to video media and social media advertising, Kumho Tire consistently delivers a dynamic and confident image to consumers through motorsports (sponsorship of Kumho Tire EXSTA Racing Team) and sports marketing (sponsorship of Tottenham Hotspur in the UK, Bayer Leverkusen in Germany, NBA in the USA, and Mlada Boleslav in the Czech Republic).

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