NHN Bigfoot Signs Business Agreement with Influencer Marketing Company 'GG Content'

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[Asia Economy Reporter Seungjin Lee] NHN Bigfoot announced on the 18th that it has signed a Memorandum of Understanding (MOU) with the global influencer marketing company 'GG Content'.

GG Content is a company located in Silicon Valley, USA, specializing in influencer and social media marketing. GG Content possesses extensive influencer channel data of over 450,000 channels and has experience executing more than 360 influencer marketing campaigns.

Through this agreement, NHN Bigfoot will utilize GG Content's global influencer marketing capabilities to carry out various marketing activities aimed at branding NHN Bigfoot games in the global market. The plan is to actively use influencer marketing for both currently live games and upcoming P&E (Play and Earn) game lineups.

Kim Sang-ho, CEO of NHN Bigfoot, stated, “As the influence of influencers active on social media platforms worldwide continues to grow, NHN Bigfoot has signed an agreement with the global influencer marketing company GG Content as part of its efforts to successfully expand its business in the global P&E game market. We hope that through this agreement, global game users will naturally encounter NHN Bigfoot’s games via social media and enjoy playing by following influencers.”

Meanwhile, NHN Bigfoot, which merged three NHN game subsidiaries last February, recently launched its first title, ‘Guns Up! Mobile’, globally and is accelerating its efforts to dominate the global P&E game market by preparing to release P&E games in various genres.

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