"Rising Fashion Demand Amid Endemic Optimism" CJ OnStyle Launches New Summer Fashion Collection

by Jeon Jinyoung

Published 18 Apr.2022 08:59(KST)

CJ OnStyle Summer Fashion New Collection Photoshoot.

[Asia Economy Reporter Jeon Jin-young] With the anticipation of the COVID-19 endemic and the lifting of social distancing measures starting from the 18th, demand for fashion items such as outing wear and work attire is increasing. In fact, CJ OnStyle’s women's clothing order amount in March rose by 15% compared to January this year and about 22% compared to the same period last year.

CJ OnStyle’s exclusive fashion brands plan to respond quickly to customer fashion consumption needs by releasing summer new products slightly earlier than usual.

CJ OnStyle’s contemporary total fashion brand ‘Celebshop Edition’ already opened the summer season on the 11th. They introduced a collection made of 100% French linen, known as a premium linen material, recording an order amount exceeding approximately 2.2 billion KRW. The representative product, the ‘New Edition French Linen 100% Jacket,’ uses linen sourced from Normandy in northern France and features a neat single button and a length that covers the hips, creating a harmonious look. Celebshop Edition, which collaborates with luxury fabric houses such as Ermenegildo Zegna Group, Colombo, and Piacenza?known as the world’s top three luxury fabric makers?will also target the summer fashion market by launching products in collaboration with ‘Collabotory’ from ‘Andy & Debb,’ a minimalism iconic brand rising this summer.

CJ OnStyle’s top-selling brand ‘The Edge’ focuses on comfort wear boasting high versatility and comfort, considering the new normal fashion trend. The ‘The Edge Button Collar Knit 4 Types’ features a knit design that looks polished, with color-blocked accents on the collar and buttons, making it perfect for both outing wear and office looks. The four colors available are Green, Marine Blue, Yellow Beige, and Navy. Additionally, they offer the ‘The Edge Linen Blend Shacket,’ which combines the advantages of both shirts and jackets, allowing styling that crosses the boundary between inner and outerwear, and the ‘The Edge 100% Cotton Volume Dress,’ which offers a feminine yet casual charm.

‘J Studio,’ developed in collaboration with designer Ji Chun-hee, a symbol of high-end fashion, presents dresses and blouses. Since the brand concept for Spring/Summer 2022 is ‘Color Seasoning,’ the plan is to express the freshness of summer through color and design infused with the designer’s unique sensibility. The ‘Premium Linen Stripe Dress’ is a summer dress featuring the designer’s sophisticated stripe motif. It is characterized by a classic and elegant neckline and a voluminous flare design. The ‘Signature Blouse,’ which enhances femininity with a generous fit and a semi A-line silhouette, is also scheduled to be broadcast on the 19th.

The women’s clothing brand ‘Cerutti 1881,’ operated exclusively under license by CJ OnStyle and created by European fashion maestro Nino Cerruti, will sell the ‘V-neck Rib Knit 3 Types’ during the summer launch broadcast on the 28th of this month. The knit features a simple yet textured ribbed fabric that fits moderately to the body, highlighting a slim line, with buttons and other details adding a sophisticated and feminine mood.

Global top designers collaborating with CJ OnStyle, ‘Karl Lagerfeld Paris’ and ‘VW Vera Wang,’ are captivated by eyelet decorations. Eyelets are used as a summer representative material due to their elegance as well as excellent breathability and quick-drying properties. Karl Lagerfeld Paris’s ‘Michaud Collection Summer Dress’ is a new product made from 100% cotton eyelet fabric featuring geometric patterns. It comes with a slip matching the product color, allowing worry-free wear without transparency. It will be broadcast at 8:15 AM on the 19th. VW Vera Wang’s ‘Eyelet Blouse’ maximizes femininity with dense eyelet details on fine cotton lawn fabric. The notched neckline and raglan style also ensure comfort.

Lee Sun-young, CJ OnStyle MD Headquarters Management Leader, said, “Due to expectations for the recovery of daily life and rising temperatures, demand for clothing is increasing again. Having surpassed 1 trillion KRW in fashion sales last year and established itself as the style number one channel, CJ OnStyle will quickly respond to customer needs with new summer fashion products and strengthen its position as a fashion leader.”