"Promoting the Value of Alternative Meat" Shinsegae Food Launches School Meal Campaign 'Better Day'

Published 18 Apr.2022 08:17(KST)

At the SK hynix Icheon R&D Center cafeteria in Icheon-si, Gyeonggi-do, an SK hynix employee is participating in the "Better Day" campaign by having a meal with Shinsegae Food's alternative meat menu, "Better Meat."

[Asia Economy Reporter Koo Eun-mo] Shinsegae Food is conducting the ‘Better Day’ campaign, where companies and organizations participate to share the social value of alternative meat by dining on menus made with the alternative meat ‘Better Meat.’

The first event of the Better Day campaign saw participation from SK Hynix. Since the 5th, Shinsegae Food has been providing salad and sandwich convenience meals using Better Meat sliced ham twice a week as lunch menus at the SK Hynix Icheon R&D Center in Icheon, Gyeonggi Province, which it operates on consignment. Additionally, promotional materials have been placed at the entrance of the cafeteria and at locations where each menu is served to raise awareness of the social value of alternative meat. Starting with the SK Hynix cafeteria, Shinsegae Food plans to expand the meal service campaign using ‘Better Meat’ alternative meat to various companies and organizations in the future.

Companies and organizations wishing to participate in the Better Day campaign can apply through the Shinsegae Food website or the official Better Meat Instagram. Afterwards, they will participate in the Better Day campaign after consultations with Shinsegae Food regarding the menu and method of provision.

A Shinsegae Food official stated, “The taste and quality of the salad, sandwiches, and other items provided as Better Day menus have shown high satisfaction not only among participating companies but also among employees,” adding, “We will continue to expand menus to increase positive experiences with alternative meat through collaboration with various companies and organizations and carry out activities to promote its social value.”

Shinsegae Food launched the alternative meat brand Better Meat in July last year through proprietary technology and made its official entry into the domestic alternative meat market by introducing cold cut sliced ham as its first product.