Lotte ON Hosts Nationwide Brand Shopping Festival 'Lotte ON Sesang' Event

by Jeon Jinyoung

Published 18 Apr.2022 06:49(KST)

[Asia Economy Reporter Jeon Jinyoung] Lotte ON is holding the brand shopping festival "Lotte ON Sesang" until the 24th.

According to Lotte ON on the 18th, this event is themed around "brand shopping" and features participation from about 10,000 brands including sellers on Lotte ON, Lotte Department Store, and Lotte Mart, offering up to 50% discounts and L.Point accumulation benefits. In addition, in line with the easing of social atmosphere, customer participation events such as film festivals and live broadcasts are held to add enjoyment to the event.

This event was planned focusing on brands to strengthen competitiveness in the brand shopping sector where customer experience is important. First, in the "Brand Pick Plus," featuring 30 carefully selected brands by Lotte ON, 30 popular brands such as Samsung Electronics, Prada, Est?e Lauder, and Chong Kun Dang are introduced with up to 50% discount benefits. Additionally, the "ON Sesang Brand Deal" offers discounts on about 200 popular brands including Lotte ON's featured products and Lotte Department Store brands.

Considering the increase in outdoor activities following the end of social distancing, beauty and fashion products have been prepared. In the premium beauty specialty store "On & The Beauty," which opened on the 12th, the "Est?e Lauder Advanced Night Repair Serum (115ml) Set" prepared exclusively by Lotte ON is sold at around 230,000 KRW, and the "SK-II Pitera Essence (230ml) Set" is sold at around 210,000 KRW. When purchasing these products, customers immediately earn 3,000 L.Points and receive additional gifts.

Also, for members of the "On & The Beauty Club," 500 people are selected daily by lottery to receive the "On & The Beauty Special Gift," which includes samples from luxury beauty brands such as Yves Saint Laurent, Est?e Lauder, and Lanc?me. Customers who purchase department store brand cosmetics worth over 150,000 KRW can earn up to 5,000 L.Points.

In this Lotte ON Sesang event, in addition to discount benefits, customer participation events have been prepared in line with the easing of social atmosphere to add significance to the event. The "ON Sesang Film Festival" is held until the 22nd, inviting 10,000 customers to Lotte Cinema. The films screened include La La Land, About Time, and Begin Again, selected directly by customers through a prior SNS event. During the "ON Sesang Film Festival," the first 1,000 customers each day are given the opportunity to watch a life movie at Lotte Cinema with an additional companion. Also, among customers who share the "ON Sesang Film Festival" event, five will be awarded tickets to rent the "Sha Lotte Private Theater" to watch movies. The Sha Lotte Private Theater is Lotte Cinema's premium theater where up to eight people can watch movies privately.

Brands offering prize events upon purchase also stand out. Customers who purchase the "Chong Kun Dang Health Lacto-Fit Probiotics Gold 4-pack Set" will be entered into a draw to win a stay at Signiel Seoul and cosmetics, and customers who purchase "Coca-Cola Zero" products will be entered into a draw to win prizes such as an Apple iPad and Legoland admission tickets.

Live broadcasts that can be enjoyed at home also provide a fun shopping experience by adding customer participation content. Every day at 11 a.m., Lotte ON's "On Live" channel hosts "Dream Live," featuring customers and shopfluencers, offering additional benefits to customers who purchase during the broadcast. On the 18th and 19th, the broadcast features content that solves shopping concerns collected in advance from customers, introducing beauty tips from makeup artists and rounding looks for golf beginners, and on the 22nd, comedian Lee Eunji will appear to sell "Chong Kun Dang Health Lacto-Fit" products.

Meanwhile, from the 25th to the 28th of this month, the "Lotte ON Sesang After Party" will continue the level of benefits from Lotte ON Sesang. Especially, in the gift-giving season including Children's Day and Parents' Day in May, various benefits will be provided under the theme "Perfect Gift." During the event period, a "Gift Recommendation Deal" will be held, showcasing popular gift brands such as Jeong Kwan Jang, Toys "R" Us, and luxury brands, offering up to 15% discount coupons.

Park Kwangseok, head of marketing at Lotte ON, said, "Lotte ON Sesang, featuring about 10,000 brands including 30 carefully selected brands by Lotte ON, is the best opportunity to shop for brands," adding, "Lotte ON will continue to plan brand-centered events to provide a differentiated brand shopping experience."