LE SSERAFIM, Promotion Schedule Revealed... 'May 2 Debut'

HYBE's first-ever girl group LE SSERAFIM has revealed the promotional schedule for their debut album. Photo by Source Music

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[Asia Economy Reporter Kim Heeyoon] LE SSERAFIM, the first girl group introduced by HYBE, has revealed the promotion schedule for their debut album.

On the 15th at midnight, LE SSERAFIM unveiled the promotion timetable for their first mini-album, FEARLESS, through their official SNS channels.

Starting with the debut trailer on the 18th, LE SSERAFIM will sequentially release various content including concept photos, tracklist, highlight medley, and music video teasers.

During the pre-promotion period from the 28th of last month to the 12th of this month, LE SSERAFIM received explosive responses. In particular, starting from Sakura on the 4th, they revealed photos and videos of one new member each day, generating significant buzz.

The promotion video LE SSERAFIM 2022 “FEARLESS” SHOW, released on the HYBE Labels YouTube channel on the 11th, recorded a peak concurrent viewership of 100,000 at the time of release and is approaching 2.5 million views as of 7 a.m. on the 15th.

LE SSERAFIM is the first girl group launched through the collaboration between HYBE and Source Music. The group name is a rearrangement of the letters in “IM FEARLESS,” embodying self-confidence and strong will to move forward fearlessly without being shaken by the world's gaze.

HYBE Chairman Bang Si-hyuk, who created BTS, and Creative Director Kim Sung-hyun are in charge of overall album production and visual content planning, respectively. Attention is focused on the collaboration between HYBE and Source Music, both possessing outstanding planning and production expertise.

LE SSERAFIM will release their first mini-album FEARLESS at 6 p.m. on May 2. On the same day at 8 p.m., they will hold an online and offline fan showcase.

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