Minkmu Launches Love Nature Line Products to 'Enhance Sustainability'

Published 15 Apr.2022 10:03(KST)

[Asia Economy Reporter Song Seung-yoon] Seoyang Networks' premium children's clothing brand Minkmew announced on the 15th that it will newly launch a sustainable conscious fashion line called 'Love Nature.'

The Love Nature line products use Supima cotton, a top-grade cotton yarn, and enzyme processing techniques to allow customers to feel the softness that comes directly from nature. The products are resistant to deformation and maintain their color for a long time, providing a pleasant comfort.

The representative items include waffle fabric T-shirts accented with embroidered symbol logos, bodysuit sets coordinated with patterned socks, and lightweight knit T-shirts and knit bodysuits with collar points made from 100% cotton yarn for excellent wearability. There are also lovely dresses and cardigans featuring floral patterns, check patterns, and trendy colors.

The Love Nature line is suitable for all infants and toddlers, making it a great Children's Day gift for customers with siblings. It is available at SY Mall and nationwide offline stores. From the 22nd of this month, customers who purchase over 500,000 KRW at Minkmew department store outlets will receive a silver 925 anti-lost necklace, produced in collaboration with the children's jewelry specialist brand 'Bebling,' on a first-come, first-served basis.

A Seoyang Networks official stated, "Sustainability considering the environment is emerging as an important issue in the fashion industry," adding, "Through the 'Love Nature' core line, Minkmew will establish itself as a baby and toddler fashion brand that cares about the environment."