Lotteria Presents Desserts and Beverages Reflecting MZ Generation Trends

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[Asia Economy Reporter Moon Hyewon] Lotteria announced on the 15th that it has launched two sweet and savory new dessert products and beverages reflecting the ‘Halmaennial’ (Halmeoni + Millennial) trend, which has recently gained popularity mainly among the MZ generation.

The new products are newtro reinterpretations of the traditional snack Kkwabaegi, featuring Pastry Kkwabaegi Plain, made by frying puff pastry dough to create a crispy exterior and chewy interior; Pastry Kkwabaegi Cinnamon, sprinkled with cinnamon sugar seasoning for a sweeter and more addictive taste; and Misutgaru Latte (R/L), a comforting milk-based drink with added misutgaru powder that evokes childhood nostalgia.

Lotteria created flavors that appeal to all age groups, from adults to children, and to allow customers to enjoy a satisfying meal replacement without burden, it offers a Kkwabaegi Combo consisting of the new dessert and beverage products with approximately a 15% discount compared to purchasing each item separately.

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