Samsung Life Launches Two 'Monimo Exclusive Mini Insurance' Products Targeting MZ Generation

원본보기 아이콘

[Asia Economy Reporter Changhwan Lee] Samsung Life Insurance announced on the 15th that it will sell 'Samsung Blood Type-Specific Coverage Insurance (Non-Dividend) Specific Disease Recommendation Plan' and 'Samsung 1-Year MoaBom Savings Insurance (Non-Dividend, Fixed Interest Rate)' exclusively for Monimo, the integrated platform for financial affiliates, launched by Monimo.

The Samsung Blood Type-Specific Coverage Insurance (Non-Dividend) Specific Disease Recommendation Plan is the industry's first protection product tailored to specific diseases by blood type. It was developed as a mini insurance product with a short insurance period and small premiums, targeting the tastes of the MZ generation (born from the early 1980s to the early 2000s), who are sensitive to trends and seek unique experiences.

It covers diagnosis of the following diseases by blood type: Type 1 (A type) covers stomach cancer and esophageal cancer; Type 2 (B type) covers liver cancer, gallbladder cancer, pancreatic cancer, and other bile duct cancers; Type 3 (O type) covers four specific major digestive diseases (esophageal ulcer, stomach ulcer, duodenal ulcer, peptic ulcer) and colon cancer; Type 4 (AB type) covers respiratory cancers, acute myocardial infarction, and cerebral hemorrhage.

However, cancer diagnosis coverage starts 90 days after the contract date. The eligible age for subscription is from 20 to 64 years old, and the insurance period can be selected from 1, 2, or 3 years.

The Samsung 1-Year MoaBom Savings Insurance (Non-Dividend, Fixed Interest Rate), launched simultaneously, is a fixed interest rate product with a maturity of one year, offering an applied interest rate of 3% per annum.

Most savings insurance products in the market have interest rates that fluctuate monthly, but this product applies a fixed interest rate of 3%, reflecting the needs of the MZ generation who seek small but certain happiness. The monthly premium can be selected from 10,000 KRW to 100,000 KRW, making it suitable for the MZ generation to save funds for desired purposes such as travel expenses with a small amount.

The business expenses are designed to be deducted proportionally to the accrued interest, so even if the policy is canceled before maturity, there is no principal loss, and the maturity insurance benefit also increases. The eligible age for subscription is from 20 to 60 years old for men and from 20 to 65 years old for women.

A Samsung Life Insurance official said, "Recently launched mini insurance products satisfy the segmented needs of customers and provide opportunities for the MZ generation, who are familiar with online environments, to subscribe with small amounts, targeting niche markets." He added, "We plan to gradually expand various lifestyle-oriented mini insurance products that combine IT technology and cover only the necessary risks."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.