Innocean Launches Brand Campaign for 40s Women’s Fashion App ‘Queenit’

by Lim Chunhan

Published 15 Apr.2022 09:00(KST)

Innocean Worldwide will launch a new brand campaign for 'Queenit' starting from the 15th.

[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced that starting from the 15th, it will launch a new brand campaign for 'Queenit,' the leading fashion application (app) for women in their 40s.

Queenit, launched in September 2020, is a fashion app designed for women in their 40s, featuring over 1,000 brands including Nice Claup, Duel, Metrocity, Valencia, and She’s Miss. It has achieved over 4 million cumulative downloads and records monthly transaction volumes exceeding 10 billion KRW.

This campaign announces the birth of a fashion platform exclusively for women in their 40s, which has not existed in the market until now. Actress Kim Hee-sun, a representative fashionista, was selected as the model, and the campaign declares differentiation from MZ generation (Millennials + Generation Z) fashion apps.

The Queenit campaign consists of three parts: a teaser released on the 15th, and quality and mood videos to be released on the 22nd. These will be showcased through outdoor media in the metropolitan area and various digital media channels.

An Innocean official stated, “We wanted to announce the birth of Queenit, which is completely different in class from the existing online fashion market, and furthermore, to become a brand that supports women in their 40s.”