OB Beer Releases New TV Commercial for Wheat Beer 'Cass White'

Published 12 Apr.2022 10:42(KST)

[Asia Economy Reporter Song Seung-yoon] OB Beer announced on the 12th that it has released a new TV commercial titled "Gallery Edition" for Cass's first wheat beer, "Cass White."

This commercial humorously depicts a scene resembling listening to a docent's explanation at a gallery. The video alternates between the docent explaining the design features of the product?such as the white and gold ring and sleek can, which symbolize purity and youth?and young visitors. It also highlights the unique advantages of this hybrid wheat beer, which combines a smooth taste and refreshing sensation, by showing golden wheat fields and cool waves. The video concludes with the narration, "It can be this way or that way, or both," followed by the message, "Just enjoy it as it is."

The "Gallery Edition" of Cass White can be viewed on Cass's official social media channels, including TV, YouTube, Facebook, and Instagram. Cass also plans to release a follow-up commercial series titled "Park Edition."

The Cass brand manager said, "We expressed the launch of the lager-style hybrid wheat beer Cass White in a fresh way through honest communication with the MZ generation (Millennials + Generation Z). We will expand marketing efforts to strengthen connections with the MZ generation to promote the new taste and experience that Cass White proudly offers."

Cass White is a lager-style hybrid wheat beer featuring a smooth taste with the fragrant aroma of coriander and Cass's signature clean refreshment. The 330ml Cass White can design emphasizes sophistication with a thinner shape and matte material compared to conventional beer cans.