LF Food Hakoya launches premium 'Cold Memil Soba 40'

Published 12 Apr.2022 10:22(KST)

[Asia Economy Reporter Song Seung-yoon] LF Food's ramen and donburi specialty store 'Hakoya (HAKOYA)' announced on the 12th the launch of a premium buckwheat soba convenience meal called ‘Cold Buckwheat Soba 40’.

The new product is a premium version of the hit item ‘Hakoya Cold Buckwheat Soba,’ which sold about 190,000 units last year. It features fresh noodles made with over 40% buckwheat content, allowing you to enjoy the rich, nutty flavor of buckwheat with every bite. The special Hakoya broth, made by simmering katsuobushi, kelp, anchovies, and a rich tsuyu sauce, is included along with abundant toppings such as pickled radish, fresh wasabi, katsuobushi, and sliced seaweed.

After boiling the fresh buckwheat noodles for about 3 minutes and 40 seconds, rinse them several times in cold water, then dip them into the broth filled with crushed ice to enjoy a restaurant-quality cold soba dish.

Kim Byung-joo, head of product development at LF Food, said, "We introduced this premium product to offer customers a new gourmet experience," adding, "Hakoya will continue to present diverse menus using traditional Japanese recipes."