K Shopping, 10x Sales Growth in 6 Months Since Entering Cross-Border E-Commerce

by Lim Chunhan

Published 12 Apr.2022 09:56(KST)

On the 12th, K Shopping announced that six months after declaring its entry into the cross-border e-commerce platform, both its transaction volume and sales have grown approximately 10 times.

[Asia Economy Reporter Lim Chun-han] K Shopping announced on the 12th that six months after declaring its entry into the cross-border e-commerce platform (electronic commerce transcending national borders), the first in the domestic home shopping industry, both transaction volume and sales have grown approximately 10 times.

K Shopping started with the Singapore platform of Shopee, the No. 1 e-commerce platform in Southeast Asia, and sequentially entered Malaysia and Taiwan. In March, it opened K Shopping stores on the Lazada platforms in Singapore and Malaysia.

According to K Shopping's analysis of sales data over the past six months, products popular among Southeast Asian consumers were beauty, cosmetics, and health functional foods. Popular products include Ulike Sapphire Cooling Hair Removal Device, Laip Argan Oil Hair Essence and Treatment, among others. Notably, domestic small and medium-sized enterprise brands discovered by K Shopping occupy the top sales rankings.

Jung Ki-ho, CEO of KT Alpha, said, “We will gradually expand our business focusing on the Southeast Asian e-commerce market by discovering exclusive planning products available only at K Shopping, as well as expanding products and business areas through mutual cooperation with various shopping platforms such as Amazon, Qoo10, and Walmart.”