Gwangju Bank Holds Launch Ceremony for 2nd Employee SNS Supporters 'Gwang-eun Inssa'

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[Asia Economy Honam Reporting Headquarters Reporter Park Jin-hyung] Gwangju Bank announced on the 5th that it has selected the 2nd term employee SNS supporters group, ‘Gwang-eun Inssa,’ to revitalize SNS promotion and held an inauguration ceremony.

The SNS supporters group ‘Gwang-eun Inssa’ was recruited from employees, selecting a total of 20 people based on their active willingness to participate and aspirations. The name ‘Gwang-eun Inssa’ combines the newly coined term ‘Inssa,’ meaning a person who leads the atmosphere at various events or gatherings, with ‘Gwangju Bank.’

Through the SNS supporters group ‘Gwang-eun Inssa,’ Gwangju Bank plans to create content for its official SNS accounts (Facebook, Instagram, YouTube) and expand communication with more followers and subscribers, thereby promoting the Gwangju Bank brand image externally.

By continuing full-scale activities from April to December, it is expected to have a positive impact not only on forming an internal culture that raises employees’ interest in SNS promotional activities but also on securing a digital bank image and potential customers through the expansion of SNS channels.

Gwangju Bank recognized that in the fierce financial environment where the concept of a main bank is disappearing due to the entry of fintech and big tech companies into the financial sector and the emergence of internet banks, simply providing financial services cannot satisfy customers. There is a need for marketing that can show the appeal of the ‘Gwangju Bank’ brand and communication with customers.

Accordingly, last year, the first term of ‘Gwang-eun Inssa’ was launched, sparking a digitalization trend using SNS as a medium for communication with customers. The number of followers and subscribers, which was 60,000 at the beginning of 2021, increased by about 30% to 80,000 by the end of the year.

At the inauguration ceremony, Song Jong-wook, President of Gwangju Bank, urged, “Let us firmly establish the brand position through Gwangju Bank’s unique emotional marketing, from product and process development to social contribution activities that share hearts with customers and local residents, and do our best to become a trusted and beloved financial brand for our customers.”

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