Homeplus sells Sulbing Injeolmi Soonhee Makgeolli... "Full of the nutty flavor of Injeolmi"

by Lim Chunhan

Published 25 Mar.2022 08:27(KST)

On the 25th, a model is presenting Sulbing Injeolmi Soonhee Makgeolli at Homeplus Gangseo branch in Gangseo-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Homeplus announced on the 25th that it will sell ‘Sulbing Injeolmi Soonhee Makgeolli’ in line with the Halmaennial (Halmae+Millennial) trend emerging among the MZ generation (Millennials + Generation Z).

Sulbing Injeolmi Soonhee Makgeolli is a product launched through a collaboration between the dessert cafe Sulbing and the liquor specialist company Bohae Brewery. It features a unique sweet and nutty flavor that harmonizes the soybean powder from Sulbing’s signature menu Injeolmi Bingsu with the clean taste of 100% Korean rice Soonhee Makgeolli. To commemorate the launch, a 10% discount is offered when purchasing two bottles.

A Homeplus representative said, “To celebrate our 25th anniversary, we prepared Sulbing Injeolmi Soonhee targeting the Halmaennial generation as a differentiated planned product,” adding, “We will continue to introduce unique products that the MZ generation can enjoy in a fun way.”