Lotte ON Hosts Content Combo Event 'Home Training Life'... Up to 40% Discount

by Kim Yuri

Published 25 Mar.2022 06:00(KST)

Health YouTuber 'Yukchemi Victor' Presents Video Content Featuring Home Training Equipment Use and Exercise Methods

Lotte ON, 'Home Workout Life' Special Exhibition.

[Asia Economy Reporter Yuri Kim] Lotte ON announced on the 25th that it will launch a content-combined event called 'Home Training Life' for 'home training enthusiasts' who enjoy exercising at home until the 30th. During the event period, home training equipment such as indoor bicycles, walking pads, and dumbbells will be sold at up to 40% discount, and in collaboration with popular health YouTuber 'Yukchemi Victor,' video content reviewing home training products will be presented.

Since COVID-19, the demand for home training, enjoying exercise at home, has steadily increased. Recently, with the arrival of spring, interest in body management and health care has risen, making home training more prominent. Video content related to home training that teaches how to use exercise equipment and exercise methods is popular, especially among beginners who find it difficult to exercise alone at home and want expert assistance.

According to Open Survey's 'Health Management Trend Report 2021,' when asked about the main exercise location among men and women in their 20s to 50s who regularly exercise, 45.8% answered that they do home training at 'home.' As for the content mainly used during home training, 'YouTube videos' (67.8%) were overwhelmingly chosen. At Lotte ON, sales of home training equipment increased by about 50% compared to the previous year in February of this year.

Lotte ON offers up to 40% discounts on yoga wear and health supplements that enhance exercise effects, including home training equipment. Representative products include 'Melkin Polmin Bike,' 'Melkin Adjustable Dumbbell,' and 'Egojin Foam Roller.'

Videos reviewing home training products with YouTuber 'Yukchemi Victor' will also be presented. The videos introduce how to use home training equipment such as foam rollers, indoor bicycles, and treadmills, read and verify customer reviews directly, and introduce the pros and cons of the products. They include helpful content for home training, such as exercise methods tailored to different body types. The videos can be viewed on the 'Home Training Life' event page within Lotte ON and on the 'Yukchemi Victor' YouTube channel.