SPC Samlip's 'Pokemon Bread' Surpasses 1.5 Million Units in One Week... "Open-Run Phenomenon Occurs"

Published 03 Mar.2022 09:07(KST)

[Asia Economy Reporter Eunmo Koo] SPC Samlip announced on the 3rd that its 'Pokemon Bread,' released on the 24th of last month, surpassed 1.5 million units sold within a week.

On the day of release, more than 4,000 posts certifying purchases were uploaded on social networking services (SNS) from early morning, and in front of some convenience stores, certain consumers waited for delivery vehicles carrying Pokemon Bread, creating a so-called 'open run' phenomenon that became a hot topic.

The product with the highest sales volume was the 'Returned Rocket Dan Choco Roll,' accounting for 40% of total sales. The Returned Rocket Dan Choco Roll was also the most popular product when first launched in 1998, and it continues to enjoy consumer popularity by upgrading the moist texture of the bread. In addition, newly introduced products that align with recent trends, such as 'Pika Pika Moist Cheesecake' and 'Pyriri’s Hwarruk Hot Sauce Bread,' have received positive responses from consumers.

SPC Samlip, encouraged by customer enthusiasm, is conducting a 'Pokemon Personality Test' promotion under the concept of 'Which Pokemon suits me?' until the 8th of next month. The Pokemon Personality Test is a psychological test consisting of 14 questions to find the Pokemon that matches oneself, and participants who certify their test results on SNS can join the 'Ddibuseal Instant Win Event.' Through an instant draw, 3,000 participants will receive a limited edition 'Pokemon Ddibuseal Book' to collect Ddibuseals.

After the promotion ends, SPC Samlip plans to launch a new product combining popular Pokemon and flavors based on the test results in May. Detailed information can be found on SPC Samlip’s official Instagram.

An SPC Samlip official said, “The newly launched ‘Returned Pokemon Bread’ series, brought back due to continuous consumer requests for re-release, became a huge topic among consumers, causing shortages. We hope that the event planned to meet consumer responses will provide a joyful experience that recalls memories of those times.”