Cheongho Nice, 'Self-Managed Water Purifier Self' Surpasses 40,000 Units in Cumulative Sales

by Choi Donghyeon

Published 25 Feb.2022 08:57(KST)

Cheongho Nice's 'Self-Managed Water Purifier Self'.

[Asia Economy Reporter Donghyun Choi] Cheongho Nice announced on the 25th that its ‘Self-Managed Water Purifier Self,’ launched in January last year, has steadily attracted attention and surpassed cumulative sales of 40,000 units.

The Water Purifier Self allows users to choose between a 'self-management method,' where filters are delivered every 8 or 12 months according to the replacement cycle for direct user management, and a 'regular inspection method,' where service experts provide periodic maintenance. About 88% of users chose the 'self-management method,' which is interpreted as reflecting the recent trend toward contactless services. Additionally, the purchase rate of the Water Purifier Self among those under their 40s was about 13% higher than that of general water purifiers.

The Water Purifier Self is characterized by sterilizing and cleaning not only the euro and cork but also inside the filter. Direct-flow water purifiers are lightweight and compact but have the drawback that debris generated during the impurity removal process tends to remain in the filter. To address this issue, the Water Purifier Self applies technology that washes inside the filter. When the sterilization function operates, sterilizing water is injected in reverse flow, sterilizing and cleaning inside the filter simultaneously, which improves the hygiene of the filter and extends its lifespan.

Won Gwangjik, Director of Marketing at Cheongho Nice, said, “The demand for self-managed products has steadily increased due to the recent preference for contactless culture, and this preference is higher among younger generations. We will continue to develop new products and services tailored not only to younger generations but also to all age groups to enhance customer satisfaction.”