Published 03 Feb.2022 14:08(KST)
[Asia Economy Reporter Hyungsoo Park] Daeyu is targeting the home gardening fertilizer market through its home gardening fertilizer brand 'My farming.'
Daeyu announced on the 3rd that it plans to launch the 'My farming' home gardening fertilizer package set in the first quarter of this year.
Considering the growing interest in home gardening activities due to the impact of COVID-19, Daeyu expanded its portfolio into the home gardening fertilizer sector.
'My farming' is a home gardening fertilizer package set targeting women in their 30s and 40s who grow plants at home. It helps with plant growth, pest and disease management, and recovery. Containing natural substances extracted from plants, it is harmless to both crops and humans while enhancing the effectiveness of the fertilizer. The design is also planned to be emotional and eco-friendly, aiming to capture the hearts of users who raise companion plants.
Daeyu is also preparing 'My farming' products for export. These products target weekend farms and urban farmers and will be exported overseas within the year through overseas online shopping malls such as Amazon.
A company official introduced, "Due to the impact of COVID-19, indoor activities have increased, and more people are engaging in home gardening activities such as plant interior decoration, balcony gardens, and indoor cultivation of tomatoes, lettuce, and other plants in flowerpots." He added, "Daeyu plans to continuously develop convenient and high-performance products to meet these needs."
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