Coloring the City with the 'Colors of Songpa'... Songpa-gu Wins the '19th Korea Color Award Green Prize'
Published 29 Dec.2021 07:54(KST)
Updated 29 Dec.2021 19:47(KST)
[Seoul District News] - Songpa's 10 Exclusive Colors Blending Nature, Culture, Tradition, and Modernity Recognized for Excellence... Dongdaemun-gu Wins Consecutive Awards in 34 External Evaluations by 17 Organizations... Seongdong-gu Installs IoT Paper Carton Recycling Bins at 23 Locations
[Asia Economy Reporter Park Jong-il] Songpa-gu (Mayor Park Seong-su)'s 'Urban Brand (CI) and Public Design Color Manual' won the Green Award, an excellence award in the space and environment category, at the 19th Korea Color Awards hosted by the Korea Color Society on December 17.
Under Mayor Park Seong-su's vision of 'Songpa Leading Seoul,' Songpa-gu has made various attempts to express the identity of its five major district administration goals?▲Future Industrial City ▲Top Education City ▲Premium Residential City ▲Cultural Tourism City ▲Communication Plus City?through public design.
In 2020, while developing a new urban brand (CI), Songpa-gu selected 10 exclusive colors that reflect the spatial and environmental characteristics of Songpa-gu, where nature, culture, tradition, and modernity harmonize. Using sky blue and blue as the main colors in Songpa-gu's representative logo, the district utilizes a range of stylish colors from light green to orange in promotions and publicity materials to deliver various district administration information clearly and cohesively. These efforts and achievements were recognized with the Green Award in the space and environment category at the Korea Color Awards.
Mayor Park Seong-su said, "We developed exclusive colors aiming to connect landmarks with different characteristics and histories, such as Songpa Dullegil, the Hanseong Baekje Cultural Festival, and Olympic Park, within the Songpa-gu urban brand," adding, "We will continue to enhance Songpa's value with differentiated public design from other cities."
The Korea Color Awards is the only domestic color-related contest hosted by the Korea Color Society and sponsored by the Ministry of Trade, Industry and Energy, aiming to promote the development of color culture and enhance professionalism in the color industry. Every year, excellent cases related to color in 11 categories such as landscape, visual, and cultural content are selected and awarded Red (Innovation), Green (Space & Environment), and Blue (Technology) awards.
Dongdaemun-gu (Mayor Yoo Deok-yeol) achieved excellent results this year by receiving various awards in 34 evaluations hosted by 17 public institutions and various external organizations.
First, the 'Large Waste Smart Disposal Management System,' established at the end of 2019 based on employee suggestions to solve the inconvenience of large waste reporting procedures and difficulties in managing collection status, received high evaluations for simplifying procedures using mobile devices and increasing district revenue. It won the Innovation Champion Award in the 2021 Resident Life Innovation Cases hosted by the Ministry of the Interior and Safety.
The Oriental Medicine Promotion Center located in Jegi-dong, Dongdaemun-gu, was also finally selected as a 'Recommended Wellness Tourism Destination' hosted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, and is expected to receive full support for domestic and international promotion and tourism commercialization from the Korea Tourism Organization. The Oriental Medicine Promotion Center was recently selected as a Seoul Medical Tourism Cooperation Institution by the Seoul Tourism Foundation, raising expectations to become a representative wellness tourism destination in Korea.
The Dongdaemun-gu Healthy Family and Multicultural Family Support Center also achieved remarkable results in 2021. Following its selection as Seoul's first multicultural project pilot center in 2006, it received the Prime Minister's Award at the government commendation ceremony hosted by the Ministry of Justice on the 14th anniversary of World Multicultural Day in 2021, receiving positive evaluations.
The district was selected as an excellent institution for five consecutive years in the Disaster Response Safety Korea Training and was also selected as an excellent institution for three consecutive years in the comprehensive civil service evaluation and government joint evaluation hosted by the Ministry of the Interior and Safety.
Yoo Deok-yeol, Mayor of Dongdaemun-gu, said, "Although it was a challenging year to promote projects due to COVID-19, we were able to achieve better results thanks to the interest and efforts of our employees," adding, "In 2022, we will seek various projects that can provide practical benefits to residents and strive to contribute to improving residents' quality of life."
◆ Seoul Dongdaemun-gu
Seongdong-gu (Mayor Jung Won-oh) has installed a total of 23 'IoT Paper Pack Recycling Bins' throughout the district, enabling easy disposal of paper packs anywhere.
The 'IoT Paper Pack Recycling Bin' is a device based on the Internet of Things (IoT) that allows recycling separation through a recycling bin connected to an application (App).
When a paper pack that meets the recycling separation standards is scanned on the barcode connected to the device, points are accumulated through the app. Ten points are earned per paper pack, and when 10 paper packs are disposed of, they can be exchanged for one 200ml milk. Points can be exchanged for rewards such as milk, bottled water, and pizza in the app's shopping mall.
After a pilot operation of four locations in 2019, the district added 10 more locations last year. The total weight of about 35,000 paper packs collected from nearly 5,000 users exceeds 6 tons. Approximately 2,000 reward items have been exchanged using accumulated points.
In response to the continuously increasing paper pack collection rate, the district added nine more bins this month at community centers, district libraries, and Hanyang University. Through a total of 23 paper pack recycling bin locations, the district plans to actively encourage participation from residents and users of multi-use facilities.
A district official explained that paper packs, whose main material is high-quality pulp, require a separate recycling process but are often treated as general waste due to improper separation. The additional installation of IoT paper pack recycling bins is expected to play a significant role in increasing the collection rate.
Previously, as a direct effect of various resource recycling policies such as recycling stations, the district improved the recycling sorting rate by 17 percentage points compared to the previous year. Over the past year, through the recycling station project, the district collected 250 tons of transparent PET bottles and recyclables recognized for top quality by recycling processing companies and sold them at high prices. Last month, the district actively promoted ESG administration by urging 28 domestic companies to use eco-friendly PET bottle labels.
Jung Won-oh, Mayor of Seongdong-gu, said, "We hope residents actively use the recycling bins prepared to easily separate paper packs in daily life," adding, "We will continue to establish a proper recycling separation culture and secure high-quality recyclable resources to increase the resource circulation rate."
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