Lotte World Zepeto Map Opens, Surpasses 3 Million Visitors in 3 Weeks
by Cho Yongjun
Published 10 Nov.2021 11:39(KST)
Lotte World Diversifies Business Across Online and Offline Platforms
[Asia Economy Reporter Yongjun Cho] Lotte World is accelerating its digital transformation and establishing itself as a comprehensive entertainment company that bridges online and offline experiences.
In particular, the Lotte World content launched on the metaverse platform 'ZEPETO' on the 21st of last month has already attracted over 3 million users within just three weeks of opening, gaining significant popularity. Among these visitors, nearly 90% are overseas users from countries such as Indonesia, Thailand, and Japan, drawing attention not only domestically but also internationally.
The Lotte World map opened on ZEPETO, which is used by 200 million people worldwide, is designed based on Lotte World Magic Island. Users can experience the theme park’s representative attractions firsthand, offering a unique and enjoyable experience.
Attractions like the Gyro Drop and Atlantis can be boarded by avatars, and various unique quests that provide different rewards in each area add to the fun. Spaces that vividly capture the theme park atmosphere and cute yet terrifying horror content also contribute to the popularity through photo certifications.
In fact, the number of Lotte World-related posts on the ZEPETO SNS feed has increased from about 100 before the map opened to approximately 270,000 currently. The Magic Castle, transformed into the blood-red Bloody Castle, the main bridge, and the large Loti photo zone are the hottest spots.
Additionally, popular items such as Loti and Lori character hairbands, Zombie Aid, and Ghost Ice Cream, as well as certification photos taken with zombie avatars roaming the map, are frequently found on the feed.
To celebrate surpassing 3 million cumulative visitors on ZEPETO Lotte World, a new promotional event linked with the offline Lotte World Adventure is underway until the 21st.
By finding and clicking the Lotte World discount code within the Lotte World map, users are directed to a link where they can purchase a Lotte World Adventure comprehensive pass and one Lori balloon hairband for 33,000 KRW (adult price / youth 29,000 KRW, child 26,000 KRW).
Meanwhile, since July, Lotte World has also entered the early childhood education content business by launching the YouTube channel 'Loti Friends' for infants and toddlers.
Lotte World characters, including Loti, have been redesigned in a cute and friendly way tailored to the perspective of young children, allowing kids to enjoy the videos more comfortably.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.