"Seasonal and Large Home Appliances: Domestic Shopping Over Direct Import"

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[Asia Economy Reporter Kim Cheol-hyun] With major shopping events such as Singles' Day in November and Black Friday expected to increase overseas direct purchases, it has been found that domestic consumption of seasonal appliances and large home appliances has significantly increased over the past three years.

Tmon announced on the 3rd that among the customer appliance category search keywords in November this year, 5 out of 10 were seasonal appliances such as electric mats. Large home appliances like kimchi refrigerators and refrigerators also ranked within the top searches.

According to Tmon, when comparing appliance category sales in November last year to the previous month, the order of increase was ▲clothing care devices (252%↑) ▲TVs (182%↑) ▲heaters such as warmers (107%) ▲kimchi refrigerators (90%↑), showing high demand for large and seasonal appliances. A similar trend was observed when expanded to the past three years.

Lee Dong-ik, Head of Product at Tmon, explained, "While an increase in direct purchases of small appliances is expected, it has been confirmed that seasonal and large home appliances still have high domestic consumption due to reasons such as delivery, installation, and after-sales service."

Accordingly, Tmon is holding a 'Super Big Sale on Appliances' event until the 11th, offering over 400 popular appliances at special prices. Additionally, customers can receive up to a 17% discount by combining a 10% credit card discount with a 7% instant discount. Tmon is also running the 'Gwang Click Big Sale' until the 11th, providing benefits such as half-price sales on popular products, up to 50% discount coupons, and 11% payback.

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