[Galaxy Unpacked Part 2] "Customizable Foldable Phone" Z Flip3 Bespoke Edition... 1,309,000 KRW

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[Asia Economy Reporter Eunmo Koo] Samsung Electronics held the 'Samsung Galaxy Unpacked Part 2' event online on the 20th and unveiled the 'Galaxy Z Flip3 Bespoke Edition.'

The Z Flip3 Bespoke Edition expands the 'Bespoke' concept?originally introduced in Samsung's premium home appliances and well-received globally?to the Galaxy Z Flip3, designed to broaden consumers' choices.

Choi Seung-eun, Executive Vice President and Head of Marketing Team at Samsung Electronics' Wireless Business Division, said, "Today’s customers have diverse tastes, and products that satisfy these varied demands are necessary. Samsung continuously develops technologies tailored to customers' preferences and lifestyles, offering new experiences that allow users to express themselves through everyday technology."

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Since the launch of the Z Fold3 and Z Flip3, Samsung Electronics conducted extensive testing of thousands of color options based on color trend research and analysis of changing customer preferences and needs, culminating in a palette of the most harmonious color combinations showcased at this Unpacked event.

The options provided include two frame colors?Black and Silver?and five front and back colors?Blue, Yellow, Pink, White, and Black. Combining these, excluding the model with both frame and front/back in black, results in a total of 49 combinations.

Customers can select frame and front/back colors on Samsung Electronics' website through the 'Bespoke Studio' to create a color combination that suits their tastes and place orders. In Bespoke Studio, customers can compare and experience their chosen product colors through a '360-degree preview' and download images of their custom-designed products to share on social media.

Additionally, considering customers' changing preferences, Samsung offers the 'Bespoke Upgrade Care' service, allowing front and back panel colors to be replaced continuously at minimal cost.

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The Z Flip3 Bespoke Edition will be launched in the United States, the United Kingdom, Germany, France, Canada, Australia, and other countries. In Korea, sales begin at 9 a.m. on the 21st via Samsung Electronics' official website, and it can also be purchased through a live commerce broadcast on Samsung’s website at 7 p.m. on the 26th. The price is 1,309,000 KRW, and the Bespoke Upgrade Care service costs 99,000 KRW for simultaneous front and back panel replacement.

Samsung Electronics provides all customers who purchase the Z Flip3 Bespoke Edition with a one-year Samsung Care+ mobile device total care service with damage coverage. This includes two foldable phone damage coverages, immediate repair discounts, and three on-site repair services. Additionally, customers who purchase the Z Flip3 Bespoke Edition and trade in their existing phones receive extra compensation beyond the used phone market price through the 'Used Phone Additional Compensation Program,' along with various content benefits.

The Z Flip3 Bespoke Edition will be available for experience starting the 21st at Samsung Delight Shops, Samsung Digital Plaza Gangnam Main Store, Samsung Daechi Main Store, Hongdae Main Store, and more. Detailed information can be found on Samsung Electronics' website.

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