Lotte Confectionery Xylitol Launches BTS Bromide Giveaway Event

by Lee Seungjin

Published 01 Oct.2021 10:11(KST)

[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 1st that it will hold an event to give away BTS bromides to commemorate the launch of the ‘Xylitol X BTS Special Edition’.

The ‘Lotte Xylitol X BTS Special Edition’ is a special limited edition featuring images of BTS members, and is about twice the size of regular Xylitol gum. It was released in two flavors: Apple Mint and Purple Mix, which combines blueberry and grapefruit.

Along with the product launch, Lotte Confectionery is also running a promotion where customers who purchase Xylitol gum worth more than 19,000 KRW, regardless of the type, can receive two types of BTS bromides by submitting their receipt to the customer center or other designated places on a first-come, first-served basis. Online malls such as Lotte Sweet Mall, Lotte ON, Gmarket, and 11st also offer the bromides shipped together with the product when purchased at the same amount. The event will continue until the bromide stock is depleted at each distribution channel.

Lotte Confectionery plans to continue revitalizing the gum market through various promotional activities prominently featuring BTS.