Hana Financial Investment's 'Jeungyo Lab' Surpasses 1,000 Accounts Within One Month

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[Asia Economy Reporter Ji Yeon-jin] Hana Financial Investment announced on the 29th that its recently launched Gift Wrap product surpassed 1,000 accounts within one month.

Gift Wrap is an ESG (investment) product that comprehensively evaluates and invests by reflecting ESG evaluation scores of global companies selected by Fortune magazine in the United States, which are a worldwide topic. It is managed with a strategy suitable for gifting from a long-term perspective and also provides a free gift tax filing agency service.

Recently, amid global uncertainties such as COVID-19, the two keywords of ‘sustainable ESG excellent companies’ and ‘gifting’ resonated strongly with many investors who could not find appropriate investment destinations. Analysis of the number of customers who subscribed to the product showed that nearly 40% of subscribers were from the MZ generation. This is interpreted as receiving favorable reviews from the parent generation, naturally leading to subscriptions from the younger generation.

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