"Get Your Olympic Badge" Samsung Electronics and IOC Launch 'Digital Walking' Campaign

by Jeong Hyunjin

Published 23 Jul.2021 10:56(KST)

Updated 02 Mar.2023 16:33(KST)

(Data provided by Samsung Electronics)

[Asia Economy Reporter Jeong Hyunjin] Samsung Electronics, the official Olympic partner, announced on the 23rd that it will launch the digital walking campaign '#StrongerTogether Challenge (#StrongerTogether Challenge, #ST Challenge)' through the Samsung Health application (app) in collaboration with the International Olympic Committee (IOC).

The campaign will run for 45 days from today, the opening day of the Tokyo Olympics, until September 5, the closing day of the Paralympics. During the campaign period, participants who achieve the target of 250,000 steps can earn a digital Olympic badge, and they can also collect 5 special cards each time they pass 5 milestone goals.

This campaign can be participated in through the Samsung Health app. To join, access the Samsung Health app, tap the Together tab located at the bottom, and then press the 'Join' button under '#StrongerTogether Challenge'.

The campaign includes Olympic athletes as well as Olympic fans worldwide. Participants are expected to include Geraint Thomas, the cyclist representing Wales, UK, female surfer Carissa Moore, and the world-renowned professional gamer Faker (Lee Sang-hyeok).

Meanwhile, besides the #ST Challenge, Samsung Electronics is also providing the augmented reality (AR) camera filter service 'World Lens' in collaboration with the IOC on the official Tokyo Olympics app.

World Lens offers various filters that allow users to indirectly experience diverse cultures worldwide, such as 'Finger Heart AR,' which teaches the Korean popular culture gesture of the finger heart, and 'Street Art AR,' which lets users experience Brazilian street mural paintings. It supports a total of six languages: Korean, English, Japanese, Chinese, Spanish, and French.