Cuckoo Electronics Reports 90% Year-on-Year Increase in Q1 Sales of US Subsidiary

by Kim Heeyun

Published 14 Jul.2021 11:21(KST)

Targeting the Market with Locally Customized Products such as Bread Makers, Rice Cookers, and Air Purifiers

Cuckoo Electronics announced on the 14th that its U.S. sales subsidiary's revenue in the first quarter of this year increased by 90% compared to the previous year. The photo shows the Twin Pressure Master Chef. Photo by Cuckoo Electronics

[Asia Economy Reporter Kim Heeyoon] Cuckoo Electronics announced on the 14th that its US sales subsidiary's revenue in the first quarter of this year increased by 90% compared to the previous year.

Cuckoo Electronics analyzed that the demand surged due to the COVID-19 pandemic, which led people to refrain from going out and spend more time at home, resulting in a rapid increase in demand for home appliances in the US market.

They also added that the bread maker, launched considering American food culture, gained popularity in both online and offline distribution channels. Cuckoo Electronics predicted that sales would further increase as the peak sales season for bread makers, autumn and winter, approaches.

The electric rice cooker, focusing on a 6-person microcomputer rice cooker tailored to Western eating habits, has drawn positive responses from local consumers and driven sales performance.

Cuckoo explained that air purifiers are also receiving good responses. They are securing market share by selling package products consisting of air purifiers and filters as a lump sum through online channels. Cuckoo Electronics is exploring ways to expand its distribution network to offline channels.

A Cuckoo Electronics official said, "By achieving meaningful results in the US market, Cuckoo is solidifying its position as a representative K-home appliance brand that leads the two keywords of convenience and health in daily life," adding, "We will strive to expand products and services through localization strategies."