Daekyo Launches ‘Daekyo NoriQ’, a Specialized Play Brand for Infants and Toddlers

by Kim Heeyun

Published 01 Jul.2021 11:28(KST)

Providing Play Content Necessary for Holistic Development and Growth

Daekyo announced on the 1st that it has launched "Daekyo NoriQ," a specialized brand that provides play content and services necessary for the development and growth of infants and toddlers. Photo by Daekyo

[Asia Economy Reporter Kim Heeyoon] Daekyo announced on the 1st that it has launched a specialized brand, ‘Daekyo NoriQ,’ which provides play content and services necessary for infant and toddler development and growth.

‘Daekyo NoriQ’ aims to convey the message of igniting children’s infinite potential through the slogan ‘Turn on Play!’ It plans to lead a healthy play culture for infants and toddlers.

The brand name implies the meaning of the broadcast ‘Q Sign,’ which plays whenever play is needed. The brand identity (BI) in various colors expresses how children’s creativity is enhanced through enjoyable play experiences.

Along with the launch of the new brand, a broadcast channel service (channel name: Daekyo NoriQ) will also open. Daekyo explained that it will air credible play-specialized programs through a network composed of infant and toddler play experts.

The first program airing on the 1st, ‘Playventura,’ is a play method program themed on ‘imaginative play.’ It will offer children special experiences through various play methods that enhance creativity, from art play using everyday items to observation play.

On the 5th, the body play program ‘What Is It? Why Is It?’ co-produced with ‘ToniToni,’ Daekyo Group’s representative infant and toddler play sports brand, will be broadcast. According to Daekyo, future programs include the music play program ‘Cococo Alu Yuldongdongyo’ using Daekyo’s original character ‘Alu’ and the book play program ‘Kkokkomul Book Play’ utilizing Daekyo Imagination Kids’ fairy tale content.

To celebrate the launch of the new brand until the 31st, Daekyo is also conducting the ‘#NoriQChallenge’ event. By taking photos of children’s cute behaviors and submitting them with hashtags on the Daekyo NoriQ website or SNS, a total of 100 participants will receive prizes such as premium brand hair dryers and Baby Shark character art cases.