Suncheon-si Wins 'Best Marketing Award' at Seoul International Tourism Expo

Published 28 Jun.2021 15:55(KST)

Updated 17 Aug.2025 21:24(KST)

Successful Promotion and Marketing of Safe Travel Tourism Content with Relaxation in Suncheon

Suncheon-si Wins 'Best Marketing Award' at Seoul International Tourism Expo

[Asia Economy Honam Reporting Headquarters Reporter Lee Hyung-kwon] Suncheon City, Jeollanam-do (Mayor Heo Seok) announced on the 28th that it received the 'Best Marketing Award' at the 36th Seoul International Tourism Fair (SITF 2021) held at COEX in Seoul.

This fair was a large-scale event held under thorough COVID-19 quarantine measures, with participation from the Korea Tourism Organization, local governments nationwide, overseas countries such as the Philippines and Mexico, and about 400 tourism-related organizations including travel agencies.

The city operated a joint promotional booth with Jeollanam-do and set up a promotional booth focusing on the 2023 Suncheonman International Garden Expo, featuring major representative tourist attractions such as Suncheonman National Garden, Suncheonman Bay Wetland Reserve, Nagan Eupseong, drama filming locations, and Waon Beach, promoting tourism in Suncheon.

The fair conducted marketing through various promotional events such as briefings and activities related to local tourist attractions' sights, food, experience centers, and linked tourism products.

The city attracted visitors' attention with unique promotional methods, including summer travel destinations, safe travel promotions, and youth guides called 'Cheongchun Yeohaeng Giljabi' composed of university students and young people in the area, who wore the 'Suncheon City PR Ambassador Lumittungi' costume, held quizzes on Suncheon tourist sites, Namdo Hanbaki bus travel events, and performances with participating companies' mascots.

A city official said, "At a time when tourists' demands are becoming increasingly diverse and tourism promotion methods are becoming more varied, the youth guides took the lead in promoting Suncheon's tourism, serving as a good opportunity to inform not only Korea but also countries around the world about overcoming COVID-19, the ecological city Suncheon, and the 2023 Suncheonman International Garden Expo."