HiteJinro Unveils New Digital Advertisement for Beer Terra

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[Asia Economy Reporter Lim Hye-seon] Hite Jinro is unveiling a new digital advertisement for the trending beer 'Terra' to celebrate the peak summer season.

On the 24th, Hite Jinro announced that it will release YouTube ads collaborating with various industries in food, real estate, and fintech sectors, including 'BBQ', 'Domino's Pizza', 'Yogi-ottae', 'Zigbang', and 'KB Pay'. The campaign was designed not only to emphasize Terra's brand power through partnerships with top domestic brands but also to convey that Terra is the beer best suited for home drinking and solo drinking.

All five ads featured this time creatively depict enjoying Terra in various everyday situations with surprising twists, providing unexpected fun, while witty copy and bold one-scene shots enhance viewer engagement.

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