1st Anniversary of Appointment: Kim Ok-chan, Home&Shopping CEO, "Let's Not Lose Our Original Intention of Co-Growth with SMEs"

Passed Business Reauthorization Review through SME Coexistence, Ethical Management, and Fair Trade System Establishment
Preparing for the Next Decade with New Growth Engines

CEO Kim Okchan

CEO Kim Okchan

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[Asia Economy Reporter Kim Cheol-hyun] "To overcome the rapidly changing business environment and excessive competition, all employees should demonstrate passion and effort to prepare for the next 10 years." On the 23rd, Kim Ok-chan, CEO of Home&Shopping, delivered a message to employees about the future direction on the occasion of his first anniversary in office.


On this day, CEO Kim encouraged employees through the company-wide bulletin board, saying, "Despite the challenging environment, we have successfully realized the founding purpose of coexistence with small and medium-sized enterprises (SMEs) by maintaining an 80% programming ratio of SMEs, industry-lowest commission rates, and expanding sales channel support."


Since his inauguration last year, CEO Kim has consistently emphasized not forgetting Home&Shopping's founding purpose of national economic development through fostering SMEs. As a result, the cumulative product order amount from 'Ilsacheonri,' Home&Shopping's representative SME sales support program, has exceeded 100 billion KRW.


Additionally, CEO Kim prioritized compliance and ethical management as the top tasks, personally overseeing detailed items such as ▲introduction of the Fair Trade Compliance Program ▲establishment of the Code of Ethics ▲reorganization of the Grievance System. As a result of these efforts, Home&Shopping passed the re-approval review and received a 5-year approval certificate from the Ministry of Science and ICT.


Home&Shopping plans to discover new growth engines and promote business diversification this year, marking it as the first year for a greater leap forward while continuing to realize coexistence with SMEs. CEO Kim said, "Taking this re-approval review as a turning point, we will not lose our original intention for mutual growth with SMEs and will prepare for the next 10 years of re-leap with a renewed mindset," adding, "I will lead by example at Home&Shopping's new starting point."

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