Hyundai Department Store Presents 'BTS×Jaime Wonder Collection' at Its Own Curated Shop

by Lim Chunhan

Published 16 Jun.2021 10:21(KST)

Hyundai Department Store presents collaboration products released by BTS and Jamie Wonder.

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store announced on the 16th that starting from the 18th, it will showcase collaboration products released by BTS and the contemporary lifestyle brand Jamie Wonder through its own imported select shops.

These products will be sold at two locations: the imported lifestyle select shop Form The Hyundai Seoul store and the imported casual select shop Form The Store Trade Center branch. Notably, the design reflects the hopeful message of BTS's global mega-hit song "Dynamite."

The BTS×Jamie Wonder collection consists of over 30 items including eco bags, keyrings, backpacks, and leather stickers. Representative products include a camera bag priced at 258,000 KRW, an eco bag at 28,000 KRW, and leather stickers at 25,000 KRW. Starting from the 24th, the collection will also be available through The Handsome.com, an online mall operated by Hansome, the group's fashion affiliate.

A Hyundai Department Store official stated, “Starting with this BTS×Jamie Wonder collection, we plan to quickly introduce trendy products to customers through our own select shops in the future.”