Cafe24 Integrates Eland Mall with Market Unified Management Service... Expanding Online Sales Channels

by Lim Chunhan

Published 27 May.2021 10:11(KST)

Cafe24 integrates 'Eland Mall' into its market integration management service.

[Asia Economy Reporter Lim Chun-han] Cafe24 announced on the 27th that it will integrate 'Eland Mall' into its market integration management service. Eland Mall offers a wide range of categories including fashion, living, leisure, and food, which is expected to greatly help businesses expand their sales channels.

Eland Mall is the representative online shopping mall of Eland Retail, a large distribution group operating over 50 offline stores nationwide such as NC Department Store, NewCore, and Kim's Club Mart. It currently has 4.5 million members and over 4,800 leading brands in various fields. By combining Eland Retail's online and offline distribution know-how, it is experiencing rapid growth and achieved a transaction volume of 200 billion KRW last year.

Along with this system integration, growth support measures for online businesses will be provided. Cafe24 plans to help increase sales by conducting events and promotions such as Eland Mall's Lucky Deal and main planning exhibitions for newly joined businesses. Additionally, marketing efforts including live commerce and SNS commerce will be added to accelerate the growth of online businesses.

Lee Jae-seok, CEO of Cafe24, said, "Diversifying sales channels increases touchpoints with consumers, allowing sales to be efficiently increased," and added, "We will continue to strengthen our services so that online businesses can easily expand their sales channels."