BTS New Song 'Butter' Spotlighted by US Media... "Summer Song of the Year"

by Choi Donghyeon

Published 23 May.2021 11:39(KST)

BTS_'Butter'_Teaser Photo. (Photo by BigHit Music)

[Asia Economy Reporter Donghyun Choi] The group BTS has released their new digital single 'Butter' and is gaining explosive popularity from fans worldwide, while U.S. foreign media are also showing keen interest in BTS's summer song.

The prominent U.S. music outlet Consequence of Sound reported on the 22nd (local time) in an article titled "Song of the Summer is BTS's New Single Butter," stating, "'Butter' is the hit everyone has been waiting for," and added, "If 'Dynamite' was a song inspired by the 1970s, 'Butter' is the answer for the next decade." The article continued, "BTS will continue to break records and showcase amazing dance moves, competing with relaxed winks and smiles."

The U.S. fashion media Refinery29 also introduced "'Butter,' a smooth yet sharp synth-pop track, is already a strong contender for 'Song of the Summer,'" and said, "'Butter' demonstrates BTS's outstanding performance abilities." It further emphasized, "The media and public have asked BTS the question 'Why are they popular?' for many years?questions they do not ask Ariana Grande, Beyonc?, or the Jonas Brothers. Now, there is no need to ask BTS that question anymore."

CNN also extensively covered the announcement of BTS's 'Butter.' CNN explained, "The 'Butter' music video surpassed 21 million views within one hour of release," and "The concurrent viewers on YouTube Premiere exceeded 3.9 million, breaking the record set by 'Dynamite.'" The renowned U.S. men's fashion magazine Esquire stated, "This summer will be the summer of 'Butter,'" giving significant coverage to BTS's new song 'Butter.'

Meanwhile, BTS will participate as performers at the '2021 Billboard Music Awards' held on the 23rd, presenting the first stage of 'Butter.' BTS has been nominated in four categories at this awards ceremony: 'Top Duo/Group,' 'Top Song Sales Artist,' 'Top Social Artist,' and 'Top Selling Song.'