Martial Arts, '2021 KITA Non-Face-to-Face Overseas Marketing Expo' Held

by Jeong Hyunjin

Published 01 Apr.2021 06:00(KST)

Chairman Koo Ja-yeol of the Korea International Trade Association (center in the photo) is visiting the venue of the '2021 KITA Non-Face-to-Face Overseas Marketing Exhibition' and receiving an explanation. (Photo by Korea International Trade Association)

[Asia Economy Reporter Jeong Hyunjin] The Korea International Trade Association (KITA) announced on the 1st that it held the '2021 KITA Non-face-to-face Overseas Marketing Exhibition' at COEX in Samseong-dong, Seoul.

The event, held over two days from the 30th to 31st of last month, featured online video consultations with overseas buyers and video consultations between large specialized trading companies and domestic firms. Seminars on successful export cases using non-face-to-face marketing and video consultation strategies and techniques were also conducted.

As part of the win-win export support project between large specialized trading companies and small and medium manufacturers, held jointly with the Ministry of Trade, Industry and Energy, the video consultation included Lotte Mart's local subsidiary in Vietnam, which held consultations with 50 domestic manufacturing companies. Category-specific merchandisers (MDs) from Lotte Mart Vietnam will select outstanding companies through this consultation and subsequent evaluations and plan to hold an offline promotional event locally in Vietnam this June.

The video export consultation inviting overseas buyers, co-hosted with the Ministry of SMEs and Startups, saw participation from 70 overseas buyers from 16 countries including Europe (Spain, Italy, France), the Middle East, and Asia. They conducted 320 consultations with 196 domestic companies in food, cosmetics, and daily necessities sectors. Major buyers included large retail companies such as the French supermarket chain Paris Store, Vietnamese distributor Central Retail Vietnam, and Hong Kong retail chain Vanguard Group.

On the previous day, KITA Chairman Koo Ja-yeol, who visited the event venue, stated, "We will continue to support various overseas market development efforts based on non-face-to-face methods, such as video export consultations and online-offline linked exhibition consultations, until the pandemic situation improves."

During the two-day online seminar, four companies that succeeded in exports by participating in KITA's video consultations shared their video consultation strategies and non-face-to-face marketing strategies, including how to utilize online platforms by market and product category.