KCC Selected as No.1 in '2021 Korea Industrial Brand Power'

by Kim Jonghwa

Published 29 Mar.2021 09:10(KST)

Selected as No.1 in Environmental Paint for 3 Consecutive Years and in Window Sector

Eco-friendly paint "Sup-euro" and "KCC Changho," selected as the No.1 Korean Industrial Brand Power in 2021.
[Photo by KCC]

[Asia Economy Reporter Kim Jong-hwa] On the 25th, KCC was selected as the No. 1 brand for three consecutive years in the eco-friendly paint category and also ranked first in the window materials category in the '2021 Korea Industry Brand Power (K-BPI)' survey conducted by the Korea Management Association Consulting (KMAC).

K-BPI is a representative domestic brand evaluation index celebrating its 23rd year this year. It measures brand power based on consumer surveys to understand and compare the level of domestic industry sectors and corporate brands. The consumer survey targets men and women aged 15 to under 60 in Seoul and six major metropolitan cities, conducting one-on-one individual interviews regarding brand awareness and loyalty to assign a comprehensive score.

In this survey, KCC secured the top spot for three consecutive years in the eco-friendly paint category with its architectural water-based paint brand 'Sup-euro'. Sup-euro is KCC's flagship eco-friendly paint brand that minimizes the emission of harmful substances. The name symbolizes transforming urban building forests into spaces that breathe healthily like natural forests through eco-friendly paint.

Especially, having been recognized for its quality by winning first place for six consecutive years in the Korea Quality Satisfaction Index (KS-QEI) survey conducted by the Korea Standards Association (KSA) last year, this K-BPI survey once again confirmed that Sup-euro is the most beloved eco-friendly paint among consumers.

Sup-euro boasts excellent eco-friendliness, color expression, and various fungal suppression capabilities such as mold resistance, making it widely applicable in residential facilities, factories, schools, hospitals, and more. In particular, 'Sup-euro Wellbeing' and 'Sup-euro All-in-One' not only received the highest grade HB mark certification for eco-friendly building materials but also obtained the Environmental Mark certified by the Korea Environmental Industry & Technology Institute under the Ministry of Environment, proving their eco-friendliness.

Recently, KCC has attracted market attention by launching 'Sup-euro Self,' an eco-friendly premium interior paint that anyone can easily apply, and 'Sup-euro Bio,' an antiviral paint capable of responding to various viruses and fungi.

Additionally, in this survey, 'KCC Changho' was named the No. 1 brand in the window materials category. KCC Changho is KCC's PVC window brand, notable for its excellent insulation performance. Windows are a crucial factor determining a home's performance and are used for a long time once installed. Therefore, consumers are very cautious when selecting window products. KCC Changho satisfied the demanding standards of consumers, becoming the first brand that comes to mind when thinking of 'windows.'

KCC Changho excels in the five core window performance factors: wind pressure resistance, water tightness, insulation, airtightness, and soundproofing. Since windows are the part of a building with the highest heat loss, interest in KCC Changho, which can reduce energy consumption, is increasing. In particular, the passive window product that first obtained the domestic passive certification ‘PH Z1’ grade is gaining attention.

Composite windows, which apply PVC material with good insulation on the inside and aluminum material with a beautiful exterior on the outside, are also popular. KCC Changho, with excellent performance and design, is widely used in energy-zero buildings, reconstruction associations, high-end townhouses, passive-type, and energy-zero houses.

A KCC official said, "Since brand power is measured by customer satisfaction, being selected as No. 1 in this K-BPI is very meaningful as it confirms that customers recognize the quality of our products and services and that we have solidified our market position." He added, "We will continue to prioritize customers and strive to earn their unwavering love through continuous development of eco-friendly products and a systematic brand management system."