Gmarket Launches UK Popular Toothpaste Brand 'Yusimol'

by Jo Inkyung

Published 16 Mar.2021 07:41(KST)

[Asia Economy Reporter Jo In-kyung] Gmarket announced on the 16th that it will exclusively introduce the British oral care brand 'U Smile' in collaboration with LG Household & Health Care.

Founded in the UK in 1898, U Smile is so popular that its toothpaste is called the 'national toothpaste of the UK.' It features luxurious package design and a pink-colored formula, and uses aluminum tubes with environmental considerations. The number of people purchasing it as an overseas direct purchase product is increasing in Korea as well.

Gmarket is running a promotion offering special planned sets at discounted prices until the 21st. They will sell 5,000 sets of two types: the 'U Smile Original Toothpaste Set (4 pieces)' and the 'U Smile Regular Toothbrush Set (2 pieces)' for 44,400 KRW. Included as gifts are a 'Classic Toothpaste Squeezer' that can squeeze aluminum tubes, a 'Classic Travel Pouch,' a small-sized U Smile toothpaste (20g), a classic toothbrush, and U Smile goods stickers.

Additionally, Gmarket Smile Club members will receive a 17% discount coupon from LG Household & Health Care, general members will receive a 15% discount coupon, and starting from 10 a.m. on the 23rd, a limited number of 30,000 people on a first-come, first-served basis will also receive an app-exclusive special coupon commemorating the U Smile launch.